Your Online Clothing Store should drive sales
You are in good company if your online clothing store is already up and running or you plan to start one. The most popular category on e-commerce is clothing. So, how can you make it in this lucrative market? A cohesive strategy will help you keep your sales steady.
Create your unique selling proposition
Each online business should have an unique selling proposition (USP). It describes what you offer, who it’s for and why it’s different than others.
It is important to include in your USP the type of clothing that you sell. There are several categories you should consider.
- Gender-neutral, children of men, women, and kids
- Casual or dressy
- Luxury or affordable
- Trendy or traditional
These are the basic distinctions that will allow you to more clearly define your aesthetic and niche.
Your USP should be based on your passion. If you love your product, so will your customers. You should focus on the unique aspects of your online clothing store and embrace them.
Set your product-market match
Your niche is what will determine your product-market fit – the way your online apparel store fits in with the wider retail apparel industry.
A product-market fit is essential in order to create a unique customer experience. It is best to have an online clothing shop that fills a need that is not being met by anyone else. Sometimes though, the niche you are targeting is too narrow so you will have to be a little more expansive.
By identifying what other people are not doing, you can identify a niche. There are less companies like yours out there and the better the market opportunities for your company.
Set your product portfolio
Start small with a few items to see how your customers react when you start an online clothing store. You can also assess the sales of items that you have in your store. What receives the most positive reviews? You can begin to see the love customers have for a particular style and start thinking about similar styles.
You can meet your market’s needs by letting customers decide your product offerings. It builds trust and loyalty, as well as strengthens relationships.
Inspire anticipation
It’s crucial to maintain excitement about your business across channels. If you’re in multichannel markets, it is possible to interact with customers at multiple touchpoints before making sales. Use our marketing CRM to keep track of all your contacts. You can then use your audience data for targeted emails and posts on social media.
To build your audience, create a landing site for people to visit. Make sure to use appealing visuals to showcase your brand and the clothes that you sell. Include an email signup form in your marketing materials to increase your reach and keep potential customers engaged. You can use our Creative Assistant to create unique, on-brand designs that you can use in your marketing materials.
Your online store is built
You need an ecommerce platform to sell your goods online. Mailchimp stores give you all the commerce functions and marketing tools you need to create your store quickly and get it selling. Our commerce platform includes marketing at its core. This allows you to take full control of your online store by offering everything you need in one place to market and sell your products.
Have an existing e-commerce website? Mailchimp works with many of the top online storefronts like WooCommerce and BigCommerce. Because your marketing platform can be connected to your store, it is possible to gather audience data and use that information to inform your marketing.
Customers should be able to review your products on your website. Review boxes are often prominently displayed on product pages by many companies to make them easy to locate. It is also helpful to request reviews when you send orders notifications or thank you emails.
Mailchimp allows you to easily find and show your best reviews through its Yotpo integration. Yo-pro gathers customer reviews, pulls out great quotations, and allows you to highlight them in an easy-to use mail widget. It is an easy way to show off all the wonderful things your customers say.
Make your big moments memorable by creating buzz
It doesn’t matter if it’s your grand open or major sale, you want your business to be the best. Make sure you create buzz by emailing your customers ahead of time. Let them know what to expect regarding products, promotions and other details. You can send postcards to inform them about the event. Social media should be used to promote the event. You can build excitement for the big day but you should not stop there. Continue to highlight your top-selling products to increase interest.
Your online store will attract people to shop there
Your audience might need a little extra encouragement to visit and purchase from your website. These tried-and true strategies can help you to show your value.
- Promote your new products. As your company grows, you’ll be adding products to your product portfolio frequently. Post announcements on social networks and mention them in your email marketing campaigns.
- Share your top sellers. Be proud of what you’re selling. Use it in your marketing. People trust products that are well-known.
- Offer promo codes. Customers love getting special deals. Send promo codes to people who are new to your store. They are a great way for you to thank people who have signed up to your email list in a timely manner.
Keep it growing
Your customer relationships are key to the future of your online clothing store. Engage them.
Automation makes this task much easier. Once you have everything set up, marketing automation takes the redundant tasks off your plate. For example, you can send a welcome email to all new subscribers or follow up about a product that you’ve sold. You can customize the triggers for your marketing automations to create personalized messages that are on-brand and personal.
With Customer Journey builder, deliver relevant messages that are likely to drive growth to your customers based upon how they interact with your business.
You can upsell products when possible
One way to promote new products is by upselling.
Mailchimp’s all-in one Marketing Platform is connected to your online store. You can add personalized product recommendations in emails based on the products your customers have bought. It is an easy way for customers to increase their order value while also reminding them that you care about what they want.
People need to be reminded of their abandoned carts
Online shopping offers customers the opportunity to add things to their cart, take a look at it, and then go back. While some customers may not buy, you can decrease that number by sending abandoned cart emails.
Product follow-ups can build loyalty
A purchase is a great conversation start. Set up follow-up emails that automatically go out to customers who make purchases at your store. This will allow you to continue these conversations.
Get to know me personally
People love personalized messages. Mailchimp offers easy-to-use marketing personalization tools that make it simple to send personalized messages.
Mailchimp helps you to recommend products to your audience based on their actions. The product recommendations can be made in segmented emails with drag-and drop dynamic content. Different audiences will get different suggestions. Mailchimp allows you to add merge tags so that Mailchimp can deliver personalized content to each customer.
Reach the right people with similar audiences
High-potential customers’ behavior data can help you reach them. Mailchimp will look at your customers’ interests and activities and determine which interests you would like your audience to share. The system will then be able to identify the right people to target with postcards and social media posts.
You can schedule social media posts in advance to keep your content consistent and save time.
When it comes to social media, consistency is key. It is important to regularly post in order to keep people interested. However, this can be difficult for small businesses.
Mailchimp makes it easy to plan your social posts in advance. You can now dedicate more time to social media while maintaining a consistent presence. Schedule your posts for publication anywhere from 2 hours to 3 weeks in advance.
Get ready to drive growth and sales
Mailchimp will help your online fashion store thrive. You can communicate the right message to the right people by having one central location for managing your digital marketing.
Mailchimp will connect to your ecommerce shop, allowing you to save time as well as make smarter marketing decisions. You can then focus on customer service and developing new ideas for the business.