Top Tips How to Market Your Clothing Brand Online

Digital marketing and promotion are key elements of today’s marketing strategies. This guide will show you the many ways that you can promote your clothing brand online.

Create your Brand

Your branding should flow from the top of your clothing line, right from your initial apparel idea to your swing tag. Your logo can even be created with a logo maker. Your clothing line should have a place for your logo. It is important to identify the brand values and stand for as quickly as possible in order to ensure that each decision made throughout the setup process reflects this unique brand.

Design Your Line

You will now have created your clothing line and tech packs with all the manufacturing information (including trims and fabric) for each piece. You will also have created samples of each piece and tested them for wearability and quality.

Partner with a Manufacturer

You will have found a partner manufacturing company to help you bring your vision to reality. You will have a contract for at least the first production run, regardless of whether you choose to work with overseas factories or local suppliers. Once that is done, your collection will be available online for you to sell. Sewport.com will help you find production partners from every niche and all over the globe if you have not reached this stage.

Keep a launch date in mind

It’s important to set a launch date for your new clothing business from the beginning. While it’s possible for the launch date to change over time, it’s not a problem. However, if you don’t have a date set at the beginning of your venture, you will be launching on a timeline without an end date. This can discourage you and make it harder to plan and decide on certain aspects of your business plan.

What have you Clothing Brand Online done so far?

You’re already making progress in your business if you have reached the point where you are creating your marketing plan and planning how to best promote your brand’s new fashion line online. You’ve likely completed the following steps.

Start with a website

If you plan to sell products, you will need a website. This process should not be considered as easy or quick. Your website is the best way to promote your brand online to new customers. A blog might also be a good idea. This will allow you to share your ideas with your customers before they commit to buying.

Now that you have purchased your domain and set up email hosting and a server, what next? It is important to determine how much website setup you can do yourself and how much you will need assistance with. When setting up a website, there are several key factors to consider.

Web Design

You can choose to work with professional web designers or build your own website services.

Photographic/Photo Editing

Images taken on iPhones without proper lighting are not going to work for professional websites. Your customers need to believe that you are a professional company. The imagery on your website, from the homepage to product pages, must reflect that professionalism. It is important to think about not only product photography for each product page, but also campaign imagery. This will help you create the brand identity that will be displayed on your website.

Copywriting

It is often overlooked that copywriting for websites can be difficult. Copywriting is often forgotten until you need to fill pages with content. You might consider hiring a freelance or temporary copywriter to help you express your brand’s tone on every page.

SEO Knowledge

Knowledge is power. The more you know about SEO, the better your website will be. It can be difficult to find the time to research the best Clothing Brand Online way to present your site to search engines, especially when you are running a clothing business and dealing with all the issues that come with selling online. A professional with SEO expertise can help you maximize every page of your website by using the correct content and making sure that customers can find you through their Google searches.

Google Analytics

Your online journey begins with setting up your website and clicking on publish. Success is only possible when you learn from your customers and grow your business.

Images are key

For professional websites, high-resolution images will be essential. You will need images of the products you are selling, as well as stunning photos for PR.

You should also consider how you will use your key photos for the launch of your site. These images may be used on social media, press releases to publications and PR firms. They should reflect your brand’s identity and showcase the products in the best possible light. You can do a great job on your own, but it is worth hiring a professional photographer to get the best results.

Social Media

Each social media channel should be used to achieve different business goals. This promotion should not be confused with having several social media accounts and posting on Instagram and Facebook without any strategy.

Organic Social Media

You can promote organic social media through your account free of charge. This is your daily posting format. You can increase awareness by using hashtags and competitions. However, this type of promotion rarely results in direct sales unless you have a large following.

You can promote your products organically on social media using user-generated content. This involves customers sharing images of their product and then reposting it on your official Facebook page. This type of promotion is more likely than any other to convince consumers to buy, and it has been a hugely popular tactic.

Paid social advertising

Organic reach provides a 2% conversion rate so simply posting on your social media accounts no longer makes sense. Social media advertising is now “paid for”, so it is crucial that you include this in your initial launch budget.

Paid posts can be sent from Instagram to YouTube. By targeting your audience, you can identify your ideal customer, make sure your posts are visible to those who are most interested, and even reach people outside your network. Paid social media promotion has been a success for many brands. However, it can be costly and frustrating if you don’t get the desired results.

Influencer & Blogger Outreach Clothing Brand Online

This once obscure marketing-speak has become one of the most popular marketing and promotion strategies in the fashion industry. Influencer marketing and blogger outreach are the practice of having social media influencers promote your brand and products to their audience in the hopes that they become customers. This approach was found to be highly effective by 92% of marketers who tried it. This is a large percentage of respondents who claim to have satisfied clients.

Although influencer marketing and blog outreach are a part your social media strategy, many global brands have made it a separate strategy in their marketing plans. It is worth looking into hiring a blogger outreach specialist who has access to a contact list and a database. This will allow you to make connections with relevant influencers and build working relationships.

In 2018, Instagram was involved in 93% of all influencer campaign. This is almost twice the number of Facebook and YouTube. Forbes also reported that the best influencer campaigns involve brands and creators working together to create authentic content that is shared with their followers.

This is not all. The 2019 influencer trends predict that more influencers will be used. Instead of looking for the top 10 influencers, brands are building lists of 100 to 1,000 creatives that they can rely on to help them. This creates a network of ambassadors who have smaller followings but greater impact overall.

Are you new to Influencer Marketing? There are many online tools that can help you:

BuzzSumo
Traackr
Tomoson

SEO Investments Starting from the Start

SEO isn’t something you can do overnight. If you don’t have the skills or experience to help, hire someone or a team. You can improve your Google rankings by working from the beginning on SEO. SEO will ensure your site doesn’t get redesigned several months later.

Your blog

You might consider adding your brand’s blog as part of your online marketing strategy. You will be able to rank higher in Google searches for the relevant keywords if you have high-quality, consistent, and most importantly, super-relevant content. Your customers will also feel more confident when you invest in your blog.

Link-building strategies are often discussed without much detail about their purpose and operation. When you are looking to build links, the most important thing is quality over quantity. You can only get high-quality, real links back to your website if you provide quality content. If done right, blog articles can really help.

Video Content

Video is a popular medium for creating consumable content. This is no secret in the world of marketing. It’s obvious that video is a great way to engage customers, but how effective is it online? These are shocking facts about Wordstream.com’s content marketing:

45 percent of people spend more than an hour on YouTube and Facebook each week
87% of online marketers use videos
YouTube hosts more than 500 million hours worth of videos every day
92% of mobile video users share videos with other viewers
Social video has 1200% more social shares than text and photos combined
Video drives a 157% rise in organic traffic via SERPs

A landing page with a video is 53% more likely than one without it to appear on page 1 of Google’s SERP.

We could go on. We could go on.

Email Marketing

Industry experts have been predicting the end of email marketing, as everyone is rushing to get on Instagram. DMA’s report shows that 91% of consumers check their email at least once a day, with some checking it up to 20 times per day. These shocking statistics prove that email is not going anywhere.

Relevance is the most important aspect of email marketing. This strategy doesn’t produce the best results for marketers because only 9% are confident that their emails are relevant. To avoid automatic deletions (or worse, unsubscriptions), think up interesting, relevant and useful content that you can send to customers’ inboxes. It is not easy to build an email list. It is difficult to build an email database. Try to get people to leave their email addresses on your site using a slogan like “Leave your mail for 10% off your first purchase!”

How to promote your clothing brand on social media

Now that you know the seven marketing strategies you should use to market your fashion brand, let’s focus on the one that should be the most important: social media marketing. Social media marketing is becoming an integral part of any successful marketing strategy. This tool is especially effective for promoting clothing brands.

No one social media platform will be your best friend in promoting your brand. Although Instagram users are more likely than LinkedIn users to be interested in fashion brands, it is important to diversify your social-media fashion marketing efforts to reach as many people as possible. Fashion is all about brand loyalty. The best way to build this brand attribute is by casting a broad net and relying on word-of mouth to expand your brand awareness.

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